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I guess that’s the current form of advertising. It tries to create demand where there has been none before. You could also imagine advertising that tries to address your actual needs. Unfortunately that probably would make a much smaller market.


Current? A German philosopher wrote in 1844:

> every person speculates on creating a new need in another, so as to drive him to fresh sacrifice, to place him in a new dependence and to seduce him into a new mode of enjoyment and therefore economic ruin.


I was thinking about people Edward Bernays who took things to the next level.


> A German philosopher

Subtle, I like it.




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